torsdag 27 oktober 2016

Final Post

You should write a 1000 word commentary in which you reflect about different ways of combining different methods in order to answer complex research questions.

This will be my final blog post, where I will explain my learnings from the course as well as give some reflection about different ways of combining different methods in order to answer complex research questions. I would like to start by getting into the core of the question of why, I mean Why do we want to answer complex research questions in the first place? Well, I would say that it is because we want to collect new knowledge. This leads us to the following question, What is knowledge? In the beginning of the course we had a discussion about this question which I thought was quite difficult yet interesting. Difficult in the way that reading text by Kant and Plato and get hold of their philosophical way of thinking was very new to me and different from my previous courses on KTH where most of them are based on theoretical facts. However, during the discussion of what knowledge is we identified two different types of knowledge, from the perspective of Kant. One that is based on a priori way of collecting knowledge and another based on a posteriori way of collecting knowledge. The former, a priori, could be described as a knowledge that does not require any experience, i.e. an obvious knowledge that we just know is correct. While the latter, a posteriori, needs experience to confirm the knowledge. An interesting question here is whether the knowledge is really true in the sense that it is true to everyone, objective truth, or true to you, subjective truth. Since our perception is our way of interpreting the world I would argue that there is no such thing as a truly objective knowledge because the human perception is very much subjective. Another subjective factor is experience. For example, Socrates mentions that different people could see or hear different things even though they are watching the same picture or listening to the same song due to their previous experiences, which is something I personally agree with.

In order to answer complex research question, we rely on existing theories and build hypotheses. Research and Theory was another theme in this course where we discussed what theory is and what theory is not. The concept of theory and hypothesis is often mixed up and many people, me included, often defines the concepts as synonyms which certainly is not the case. Hypotheses are assumptions, i.e. unverified claims. Hypotheses are proposed theories or theories that are not proven or verified. From the hypothesis you build a theory by, for example, making observations or experiments. A theory, however, can at any time be reconsidered or rejected if it happens to be proven wrong. I would say that theories never can be definitive verified.

When the hypothesis is formed it is time to state which question to research as well as investigating the problem area. Investigating the problem area often means that the researcher examines what kind of problem it is, looking at previous studies in the same field and evaluate what kind of data is useful and accessible. The investigation is necessary and important in order to determine which research method to use for the study. Different studies require different research methods. During the course we have studied different ways of conducting research. It has been very helpful to carefully go through these methods, considering our coming master thesis. I would say that the focus has been on qualitative and quantitative research methods. The methods differs quite a lot regarding the collecting and processing of the data. Qualitative research methods are characterized by the in-depth knowledge of the problem area as well as a deeper understanding of why people think or feel in a specific way. When using qualitative methods it is easier to include the context of the study. Qualitative methods are often used in areas where there is no or poor knowledge beforehand. Qualitative methods are often used when the aim is to study questions of how and why. Quantitative methods, on the other hand, are often used when the aim is to study questions of what, when and who. Quantitative research rely on large amounts of data and for statistical use. The collected data are often easy to measure and analyze, as well as the easiness to compare and categorize the answers among the participants. The end result of studies using quantitative methods is often developed models and theories based on the results. In sum, quantitative research is to prefer when the aim is to find correlations in large amounts of data. Quantitative methods, however, lacks the ability to explain the reason for these correlations, in which qualitative methods is to prefer. With that being said, qualitative and quantitative methods are very good complements for each other. I think it is important to give the choice of method an extra thought. The choice of method is crucial in order to get the most out of the study. As mentioned before, different studies require different research methods.

During the course we also discussed case studies and design research. One of the advantages with case studies is that it allows you to study one very specific case. The case might be about a specific setting, or it might be about a specific phenomenon. Because the study is so specific the result will not be generalizable. For me, the non-existing generalization factor is what makes case studies intriguing. You can only say something about your specific case, due to the great possibility that the outcome would have differ with other participants and conditions. I think it is important that we sometimes try to understand one specific case rather than trying to determine how something works in every cases.

I would like to finish this post by brining up Kant’s Copernicus example that mediate the importance of putting things in a wider perspective to gain knowledge. Copernicus failed in trying to explain how the sun revolved around the earth which made him take on a new perspective and instead study the sun as the midpoint for the earth to revolve around. And just like Copernicus, we should never stop questioning things if we want the absolute truth.

My comments during the course

Theme 1 comments
http://u1eqtjc8.blogspot.se/2016/09/reflection-of-theme-1.html?showComment=1473854669971#c1002930848838222604

http://u1bauz11.blogspot.se/2016/09/theme-1-reflection.html?showComment=1473854777543#c4028022245670702147

http://u17fpbu5.blogspot.se/2016/09/post-theme-1-theory-of-knowledge-and.html?showComment=1473855081122#c2229967909287749144

http://u12vkokq.blogspot.se/2016/09/reflections-on-theme-1-theory-of.html?showComment=1473855228038#c4801823750771135090

http://u1818rgq.blogspot.se/2016/09/post-2-theme-1-theory-of-knowledge-and.html?showComment=1473855448300#c2714167480669092548

http://u1cq6h0z.blogspot.se/2016/09/reflection-on-theme-1theory-of.html?showComment=1473855553490#c2917010147107223213

https://u1mv5a16.blogspot.se/2016/09/theme-1-second-blog-post.html?showComment=1473855712704#c296507200863767866

http://scarsickbg.blogspot.se/2016/09/theme-1-blog-post-2-reading-plato-and.html?showComment=1473855767528#c8644132441447744090

http://dm2572-16.blogspot.se/2016/09/theme-12.html?showComment=1473855839686&view=classic

http://omg-dm2572.blogspot.se/2016/09/after-theme-1.html?showComment=1473855929282#c5996105453175497691

Theme 2 comments
http://u1wdx0i7.blogspot.se/2016/09/post-theme2-forpreparation-of-this.html?showComment=1474640112587#c667157435312934598

http://u1ci4ejx.blogspot.se/2016/09/theme-2-reflection.html?showComment=1474640154480#c545992782303614995

https://u1mv5a16.blogspot.se/2016/09/theme-2-second-blog-post.html?showComment=1474640203330#c3622137490826151995

http://u1kq1ay0.blogspot.se/2016/09/second-blogpost-theme-2-critical-media.html?showComment=1474640280901#c3510784163709097897

http://u1cq6h0z.blogspot.se/2016/09/theme-2reflection-on-critical-media.html?showComment=1474640335903#c4161468063066848754

Theme 3 comments
http://u1h4muxc.blogspot.se/2016/09/theme-32-reflection.html?showComment=1475428408463

http://u1h02pv3.blogspot.se/2016/09/reflection-on-theme-3-research-and.html?showComment=1475428492006#c2803142040807655167

http://u11873yx.blogspot.se/2016/09/theme-3-research-and-theory-second-post.html?showComment=1475428578419#c2545176465202260138

http://u1j8du7c.blogspot.se/2016/09/theme-32.html?showComment=1475428639976&m=0#c6878116828097098505

http://u10o7oqf.blogspot.se/2016/09/theme-3-part-2-reflections.html?showComment=1475428766296#c6341874035820430702

Theme 4 comments
http://u1eqtjc8.blogspot.se/2016/10/theme-4-reflection.html?showComment=1475779779624#c2200338175659872142

http://u17fpbu5.blogspot.se/2016/10/post-theme-4-research.html?showComment=1475779880254#c374285371497466312

http://u12vkokq.blogspot.se/2016/09/reflections-on-theme-4-quantitative.html?showComment=1475779936707#c1001504349243750650

http://u1818rgq.blogspot.se/2016/10/theme-4-quantitative-research-post-2.html?showComment=1475780059904#c367909715711909342

http://u1kq1ay0.blogspot.se/2016/10/second-blog-post-theme-4-quantitative.html?showComment=1475780113685#c1807828875906169318

Theme 5 comments
http://u12vkokq.blogspot.se/2016/10/reflections-on-theme-5-design-research.html?showComment=1476654906093#c2397273014238885454

http://u1818rgq.blogspot.se/2016/10/theme-5-design-research-post-2.html?showComment=1476654976057#c6211050186624502378

http://u1j8du7c.blogspot.se/2016/10/theme-52.html?showComment=1476655041615&m=0#c6276025589611619083

http://u1cq6h0z.blogspot.se/2016/10/theme-5-reflection-on-design-research.html?showComment=1476655100800#c8162694850304870696

http://u1c051gg.blogspot.se/2016/10/52-reflection-design-research.html?showComment=1476655129636#c2752124308460356134

Theme 6 comments
http://u1818rgq.blogspot.se/2016/10/theme-6-qualitative-and-case-study_17.html?showComment=1477300678116#c3056001220999715208

http://u1cq6h0z.blogspot.se/2016/10/theme-6-reflection-on-qualitative-and.html?showComment=1477300758732#c4064900386325301823

http://u1j8du7c.blogspot.se/2016/10/theme-62.html?showComment=1477300867709&m=0#c4308475041995549071

http://pgd7117.blogspot.se/2016/10/theme-6-reflection.html?showComment=1477300935735#c9181256827745841970

https://u1gixy4z.blogspot.se/2016/10/after-theme-6-qualitative-and-case.html?showComment=1477311013132#c6005860582786534678

måndag 17 oktober 2016

Post Reflection: Theme 6

The theme for this week has been Qualitative and case study research with the assignment to select two media technology research papers, one that is using qualitative methods and one that is using case study research method. For the paper using qualitative methods I selected a paper that investigated whether group texting can improve people’s health and the neighborhood ties in low-income communities. It was quite obvious that the researchers used qualitative methods since the methods used were semi-structured in-depths interviews and an experimental test of texting intervention, which are characterized as qualitative. The case study paper was about developing a framework for the analysis of social media strategies among organizations. The researchers did a literature review as well as studying nine different types of companies in how they worked with social media. In the introduction and throughout the paper the authors stated that the framework was built on case studies. However, when reading these papers I had a hard time understanding why the latter was categorized as a case study research and not as a research using qualitative methods. In other words, I had a hard time distinguish the difference between a case study research and a research using qualitative methods.

In my first blogpost I defined a case study as a research strategy that seeks a deeper knowledge about the examined topic and what characterize a case study is the in-depth examination and research which is often done by focusing on one or a few cases. Having this definition in mind when reading the case study paper I selected I got confused why the authors chose to examine companies from so many different fields and not focusing on one field, for example technology companies. As I interpreted the goal of a case study was to gain deeper knowledge about one specific case, which I thought contradicted the article. However, during the seminar I got the chance to discuss this question with the class which was really helpful. The main things that came out of that discussion were that case studies recognizes the borders of the study and are less generalizable. And what really helped me understand why my selected paper is categorized as a case study research was the explanation that case studies might be about a specific setting, but it might also be about a specific phenomenon which is the case in my selected paper. The authors are studying the phenomenon social media among organizations, and the important factor is not which organizations are examined, but rather how social media is included in the work. The common denominator is that, whether the case study is about a specific setting or a specific phenomenon, it is something we do not know enough about to formulate a research question but is still interesting enough so that you can look more detailed into it and formulate a research question at the end of the research. In other words, case studies are not about answering questions. It is about coming up with them.

torsdag 6 oktober 2016

Post Reflection: Theme 5

The theme for this week has been Design research with the assignment to read two articles, Finding design qualities in a tangible programming space by Fernaeus and Tholander as well as Differentiated Driving Range by Lundström, both using design research as a research method. One of the task was to define the empirical data in these two articles which I had a hard time doing. Mostly because I was not entirely sure what empirical data actually is. This week’s lecturer, Ylva Fernaeus, talked about it a bit but I still struggled with the definition. During the seminar me and my group spend quite some time discussing what empirical data actually is and whether practical design work in itself can be viewed as a knowledge contribution. We came to the conclusion that empirical data is all the information and insights you collect from doing observation and experimentation as well as building prototypes and testing them. The process within a design research is also a kind of data. We all agreed that one of the main differences between design intentions within a research project and design in general is the focus on the process, which is more obvious in design within a research project. Design in general, for example designing a new product, is more focused on functionality and optimization and there is also a business side of it: How should we develop this product so that can make revenues?. Of course design research could include a business side but I think the intention is more about finding out behaviours and attitudes towards different topics. To use a classical quote as illustration regarding design intention within a research project: It’s not about the destination. It’s about the journey. Compared to design i general where it’s more about the destination and not so much the journey.

Regarding whether practical design work in itself can be viewed as a knowledge contribution, I would still argue that it can. During the seminar my group had a short discussion with Andreas Lundström about this and his take on it was that silent knowledge can come out of empirical data by for example the pre-study and testing prototypes. He also said that the result of a design oriented research could be the problem, which I had never thought of but makes a lot of sense. By observing people you might identify some sort of problem that needs to be solved. I am going to use Lundström’s article as an example, by observing electric car drivers Lundström noticed that the current driving range tool on the dashboard sometimes cause confusion among the drivers. He thereby identified a problem, by observing electric car drivers, that needs to be solved. I would not say that Lundstörm’s proposed prototype for a different driving range system is the result of his research. I would rather claim that the one important result of Lundstörm’s study was the insight to improve the situation for electric car drivers. That is, the problem is the result. Lundström tolds us that he had written a follow-up article where he let people test his prototype. In such study the result is obviously not an identified problem, but rather the outcome of the prototype testing. But I think it’s interesting how you can do one research to identify a problem and use that research to do a follow-up testing the solution.

Theme 4: Comments

I commented on the following blogs: 

http://u1eqtjc8.blogspot.se/2016/10/theme-4-reflection.html

http://u17fpbu5.blogspot.se/2016/10/post-theme-4-research.html

http://u12vkokq.blogspot.se/2016/09/reflections-on-theme-4-quantitative.html

http://u1818rgq.blogspot.se/2016/10/theme-4-quantitative-research-post-2.html

http://u1kq1ay0.blogspot.se/2016/10/second-blog-post-theme-4-quantitative.html

Theme 6: Qualitative and case study research

For this week I chose to examine the paper Improving Health in Low-Income Communities With Group Texting written by Amy L. Gonzales. The paper was published in 2015 in Journal of Communication. Before answering the proposed questions I would like to give a short summary of the article. The title of the article is quite self-describing but the aim of Gonzales research is to investigate whether group texting can improve people’s health and the neighborhood ties in low-income communities. The paper presents an intervention which was described as “a program that allows people to text other people in their neighborhood when they have a question, need help, see a problem, and so forth. The texts would be group-texts. That is, every time you send a text, everyone in your group would get it and every time anyone else sends a text, everyone in the group would get it.” Gonzales hypothesis was that “Participants in a neighborhood texting intervention will report greater increases in neighborhood cohesion than participants in a non-texting control condition”. 

Which qualitative method or methods are used in the paper? Which are the benefits and limitations of using these methods?
Gonzales used two different qualitative methods in this article, semi-structured in-depths interviews and an experimental test of texting intervention. The interviews were conducted with 33 people and lasted for about 1-2 hours. The participants were asked to describe their current texting behaviors as well as giving initial feedback and input on the intervention. One of the benefits of using this method is the opportunity to collect depletive answers from the participants and, by that, gaining a deeper understanding in why people think or feel in a specific way. Another benefit in this particular case was that the researcher could collect valuable input och feedback for the following experiment. A limitation with this method is that it is more time-consuming to collect the data (in contrast to, for example, a questionnaire) since you have to be actively present in every interview and spend some extra time afterwards transcript and process what has been said. Another challenge can be to ask the right questions, for example a leading question can affect the interviewee’s answer and thus the result. 

The second qualitative method, the experimental test of texting intervention, included two public housing developments and lasted for 3 months. The participants were told to be a part of the direct conversation in the digital environment together with its neighborhood. All participants received a text twice a month from experimenters encouraging them to check in with their group. The intention of the experimentally test was to examine its effectiveness. A benefit of observing an experiment like this is that you actually get to see how it works in reality, even though it is somewhat moderated. A limitation worth mentioning is that the experiment only included two housing developments which I think is too few to draw any general conclusions. Also, the participants received $60 for participating in the experiment which might have affected how much they contributed. It is possible that some of the participants participated only for the money and would not have done it without the compensation. 

What did you learn about qualitative methods from reading the paper?
I learned that using complementary qualitative methods is a good way when doing these kinds of research. By conducting semi-structured interviews and including questions connected to the development of the following experiment as wells as leaving space for input and feedback, will make the implementation easier. 

Which are the main methodological problems of the study? How could the use of the qualitative method or methods have been improved?
I think the main methodological problem with this study was the number of participants. 33 interviewees in the semi-structured interviews and two participating housing development in the experimental test is a rather small number to draw any general conclusions. An improvement could have been to include a bigger set of participants in order to present more accurate data. However, I do not think the main aim of this study was to draw any general conclusions but rather to see tendencies within this research area. 
_________________________________________________________________________________

Briefly explain to a first year university student what a case study is.
A case study could be described as a research strategy that seeks a deeper knowledge about the examined topic. What characterize a case study is the in-depth examination and research which is often done by focusing on one or a few cases. The results are more thoroughly and detailed in comparison to the results gained from a quantitative method such as a questionnaire. However, case studies often include combinations of qualitative and quantitative methods such as archives, interviews, questionnaires and observations. 

Use the "Process of Building Theory from Case Study Research" (Eisenhardt, summarized in Table 1) to analyze the strengths and weaknesses of your selected paper.
For this task I selected the paper The social strategy cone: Towards a framework for evaluating social media strategies by Robin Effing. The article was published in International Journal of Information Management, with an impact factor of 2.692. The aim of the article was to develop and present a framework for the analysis of social media strategies, using insights from a systematic literature review as well as case studies. When analyzing the article using Eisenhardt’s table I went through the eight steps that is presented. In the following part I am going to present the strengths and the weaknesses that I found. 

As for the strengths, the first step “Getting started” is about defining a research question that helps keeping focus on the efforts, which I think Effing succeeds with. The main research question, “How can we evaluate the comprehensiveness of social media strategies in practice?”, is well defined and keeps the line of argument through the article. According to Eisenhardt, a number between four and ten cases usually is a good number when conducting a case study research. Effing manage to select nine good and relevant cases and analyzing the data as a within-case analysis which I think is a strength. A third strength with Effing’s article is the comparison with similar literature. Effing begins by doing a systematic literature review and uses them as good reference sources for his presented framework, together with the insights from the case studies (which also relies on the literature).  

A weakness is the lack of comparison with conflicting literature. In this article, Effing is prone to only use articles that supports his presented framework. Another noticeable things is that Effing only uses qualitative methods. In Eisenhardt’s table it is recommended to combine qualitative and quantitative data. However, I would argue that in this case, only using qualitative methods was not a weakness since Effing thoroughly explained why he used the selected methods.


Gonzales L., A. (2015). Improving Health in Low-Income Communities With Group Texting. Available at: http://onlinelibrary.wiley.com.focus.lib.kth.se/doi/10.1111/jcom.12195/full [2016-09-28]

Effing, R. (2016). The social strategy cone: Towards a framework for evaluating social media strategies. Available at: http://www.sciencedirect.com.focus.lib.kth.se/science/article/pii/S0268401215000778 [2016-10-05]

söndag 2 oktober 2016

Post Reflection: Theme 4

The theme for this week has been Quantitative Research and we were told to select a media technology research paper that is using a quantitative method, as well as reading the article IEEE VR 2012 - Drumming in Immersive Virtual Reality. One of the task was to mention which quantitative method that was being used in the paper we selected and I would like to change one of my answers. In my paper the authors used an online survey and an online experiment. I categorized both of them as quantitative methods, and I would still categorize the online survey as a quantitative method. However, I have to re-think whether the online experiment is a quantitative or qualitative method. During the lecture we talked about how quantitative methods depend on numerical measurements which may come from asking participants using questionnaires, measuring using electronic equipment and observation under controlled conditions. The last mentioned method was the one that got me thinking whether the online experiment in my selected paper is categorized as a quantitative or a qualitative method. According to Illias, the controlled conditions implies that you manipulate an independent variable, or many and observe how dependent variables vary as a result. He exemplified by using a rather fun example, the independent variable, in a study where you examine the effects on a human of a particular drug, is how much of the particular drug the person has been taken. The dependent variable is how high the person gets after taken the drug. Anyway, back to the online experiment, the aim of the experiment was not the measurements but rather the observation of how the participants interacted with a corporate social responsibility (CSR) campaign on social media. Building on this I would say that the online experiment is a qualitative method rather than a quantitative.

Unfortunately, the seminar was cancelled but I think the lecture gave a clear view of quantitative methods. I appreciated that Illias reserved some time going through his and his colleagues study Drumming in Immersive Virtual Reality and how they used quantitative methods since exemplifying with real and concrete examples often simplifies the understanding of the concepts.

Theme 3: Comments

I commented on the following blogs:

http://u1h4muxc.blogspot.se/2016/09/theme-32-reflection.html

http://u1h02pv3.blogspot.se/2016/09/reflection-on-theme-3-research-and.html

http://u11873yx.blogspot.se/2016/09/theme-3-research-and-theory-second-post.html

http://u1j8du7c.blogspot.se/2016/09/theme-32.html?m=0

http://u10o7oqf.blogspot.se/2016/09/theme-3-part-2-reflections.html